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China Business Knowledge proudly presents our Research Whitepaper Series, in celebration of CUHK’s 60th anniversary, tackling high-profile business topics that showcase the top-notch research capabilities of our faculty.

Click on the individual whitepapers to learn more about our latest research conducted here at CUHK Business School.

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Marketing
05 December 2022

Retail Marketing in the Digital Era

• 3 minute read

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